Management and Entrepreneurship | Social Entrepreneurship

Turning Mysuru's plastic waste into pavers and solid blocks.

Watch a block being made

Mysuru makes about 550 tonnes of waste every day

550tonnes of solid waste per day
248tonnes of it is dry waste
4.1 milliontonnes of plastic waste in India in 2020-21

Sources: Mysuru City Corporation officer in Deccan Herald; CPCB data via PIB. Full links are in the report.

Play with 9,000 pieces of plastic

Thin film is light, colourful and everywhere. Pick a shape and watch the loose flakes pull together, then push your pointer through them.

Drawn live in your browser from code. Not a photo and not a video.

The honest numbers

A red clay brick in Mysuru is listed at about Rs 10. Our pilot model gives Rs 10 to Rs 24, depending on what we pay for plastic.

Fly ash brick
Rs 7
Red clay brick
Rs 10
Cement brick (small)
Rs 14
Ittige low case
Rs 10.3
Ittige base case
Rs 15.2
Ittige high case
Rs 23.8

Market: Mysuru dealer listing and a price tracker. Ittige: our model with labelled assumptions. Ittige matches clay only if plastic is nearly free or the city pays to have it taken.

Try the numbers yourself

Drag the plastic price and watch the cost of one brick change. It is the same model as the report. Labour, power, transport and overhead are our assumptions, and you can test them too.

City pays Rs 2Rs 0Rs 20 per kg

Cost to make one brick

Rs 15.23

Dearer than clay by Rs 5.23

Fly ash brick
Rs 7.00
Red clay brick
Rs 10.00
Cement brick (small)
Rs 14.00
Ittige, your settings
Rs 15.23
Rs 4.55plastic
Rs 2.86sand
Rs 7.82other costs

With these settings the city would have to pay Ittige about Rs 0.75 per kg to take the plastic for Ittige to match clay.

The unit makes about 1,100 bricks a day and costs about Rs 16,750 a day to run.

Model output for a pilot taking in 1 tonne of plastic a day, with 3 kg bricks. Clay is the Mysuru dealer price of about Rs 10. At 20% plastic the unit makes more bricks a day, so the extra work may raise labour and machine costs: tick the box to see that case. This is a planning model, not a forecast.

Why packaging film, not bottles

Bottles (PET)

About 90% are already collected and collectors are paid for them. Studies disagree on whether PET or LDPE is stronger with sand, so the real reason is the market: bottles already have buyers and film does not.

Film and caps

Carry bags and milk pouches are LDPE film, and caps are PP or HDPE. Low value, often no buyer, and they bind well with sand when melted. Layered sachets stay out until tested. The bottle in the animation is only a hook.

The team

USN: 24SEAI003

USN: 24SEAI005

USN: 24SEAI026

Nirmitha D

USN: 24SEAI051